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These designers invented new ways to see letters.
But they all started with an idea. Because type is an idea. Every one of these commas is the same size and mean the same thing. But taken individually, they’re also original works of art that reflect the personality, style, time and soul of its maker. They’re as different as they are the same. That’s the art of making type, taking the mundane and making it extraordinary. And every day that’s what designers do; they look at something that’s been around for almost 3000 years and dare to see something new, something different, something better.